No Lie - Truth is the Ultimate Sales Tool

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Название:No Lie - Truth is the Ultimate Sales Tool


Издательство: McGraw-Hill

ISBN: 0071411046

Дата издания:2003-09-19

Страниц: 192



Размер: 1,5 MB

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales

No Lie--Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers' trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service's negatives into positive selling points, or even bragging points.

Using fascinating and instructive real-world examples, he describes six proven strategies that let readers:

Win customer trust, instantly, by telling the whole truth about a product

Use that trust to transform a negative into a powerful selling point

Compare a product's shortcomings with a competitor's advantages and come out on top

Convince potential customers that a product's negatives translate into greater success and satisfaction


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